Axel Blocker ’13: Hanson Fellow in Business Development
After some waiting and prodding past clients with reminder e-mails, we got some results.
Most of the responses were from business orientated clients, so there was too much to be said about FeedMagnet’s technical performance. However, FeedMagnet was ranked very highly in terms of customer satisfaction – meaning that we’ve been doing our job quite well. Clients were most impressed with the personable interaction they had with the sales team. What was most interesting though were the responses to the client’s expectations and recommendations for FeedMagnet’s future development. About 2/3rds of respondents envisioned FeedMagnet developing a full-service end-to-end experiences in addition to the software platform, as opposed to focusing on the software platform and allow designers and developers to create strategic marketing tools around it. The only major complaint that stood out is that FeedMagnet’s server pricing and contract limits plan often causes some “confusion” for clients. It may be a point to expand upon with further research.
This confirms that FeedMagnet’s strategic vision is a correct path. Clients’ responses further help by specifying what features they wished to see the most further develop – which could give the development team a better idea of what they should focus on. Developing in this direction will be a long term goal that will take time long after I am gone. The team was very happy to hear the results, as small as the office is, it really feels like a team effort. The survey results would have probably been clearer if we had differentiated between event and web-based clients.
For the final week, I’ll be wrapping up other projects and getting everything done for the fellowship. It was really cool to play a part in FeedMagnet’s long-term development. It’s been a good experience that exposed to me to the tech industry from the unique perspective of a start-up!